As the managing director of Bay Paediatrics neurodiversity clinic in Tauranga, Freddie is striving to establish New Zealand as a world leader in ADHD assessment, diagnosis and support. 

He is a behavioural change expert who spent over 15 years advising Coca-Cola, Amazon, Microsoft, Virgin Atlantic, Hewlett-Packard, Heineken and PwC on developing neuro-friendly workspaces and empowering neurodivergent individuals to perform at their best. He has also spoken at the United Nations on the topic of resilience and been featured on the BBC, 1News, Seven Sharp, NewsTalkZB, Men’s Health, Women’s Weekly and the Dom Harvey Podcast.

But as ‘a boy with ADHD who has a boy with ADHD’ Freddie knows exactly what the struggle feels like.

Before his ADHD diagnosis, Freddie was a parent who was ‘chronically overwhelmed’, depressed, addicted and unfit. After his diagnosis, he went on to cross the Sahara Desert on foot in ‘The World’s Toughest Race’, run 300 km across the frozen Arctic towards the North Pole, race 100 miles non-stop…and he’s a Guinness World Record holder.

Everybody talks about ADHD being a superpower, but Freddie is the person who proves what is possible once a child (and a parent) embraces their own unique mind.

Talk title: Behind the Mask: Neurodivergent Parents Raising Neurodivergent Kids